Our aim is to show how the cultural heritage, through appropriate and integrated management, can realize a significant contribution to the social, cultural and economic development of the Versilia Riviera
Association
What we want
To create a network of the historic country houses and villas of the Versilia Riviera to promote the facilities and events offered.
To introduce methods and strategies, which are locally sustainable and compatible with the identity, resources and potential of the area, to enhance and promote facilities and services.
Introduce an innovative product on the national and international tourism and culture market.
✓ Create a system for the coordination of activities regarding the country houses and residences of the Versilia Riviera;
✓ Generate innovation in the tourism industry by creating synergy between institutions and private;
✓ Strengthen the relationship between the destination and its heritage;
Directive
Maria Assunta
Presidente e Socia Fondatrice
Aleardo
Tesoriere
Liboria
Consigliere
Donatella
VicepresidenteOur strengths
A group of people who provide professionalism and skills gained over the years, experts and connoisseurs for documentary and academic support, an active involvement of all 7 Municipalities of Versilia, combining knowledge of the destination with territorial marketing.
Mission
✓ increase the use of places of interest;
✓ create an integrated supply of culture and tourism facilities and services;
✓ develop the satellite economy of the cultural heritage and tourism industry;
✓ create attractive products for the tourism market;
✓ implement effective promotion strategies, targeting the local community and the broader tourism market;
✓ benefit from regional and European funding to achieve our goals;